DIGITAL MARKETING TRAINING IN HYDERABAD

DIGITAL MARKETING TRAINING IN HYDERABAD
The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services. 

Introduction

• What Is Digital Marketing?
Principles of Digital Marketing
Digital marketing defined
Traditional Vs Digital Marketing
Benefits of Digital marketing
Distinctions of Digital marketing
Components of online marketing
Digital marketing trends, platforms
Digital Marketing strategy
Career opportunities

Search Engine Optimization(SEO)
Introduction to SEO
History of Google
What is Search Engine?
Types of Search Engines
How Search engines work?
Search Engine Algorithms & Updates
Installing WordPress in domain
Installing plugins to SEO

Search Engine Marketing (SEM)
Overview SEM
Search engine optimization (SEO)
Paid search
Local search
Link building In-depth
Google AdWords
Introduction to Paid Marketing
Google AdWords account
lling settings
pes of Campaigns
C Campaign Setup
Groups and Keywords setup

Online Advertising
Search ads
Display ads
Affiliate marketing
Social media advertising

Google Analytics
Purpose of website analytics
Tools for website analytics
Installing Google Analytics
Basic terminology and KPI’s

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