Digital Marketing training courses at APEC provides the job-oriented training with a boost in your career. The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. Join APEC and get Digital Marketing training that helps you make a strong impact in the world of Marketing and Advertising. and especially, the start-ups which prefer going digital to market their brand, products and services.
Introduction
• What Is Digital Marketing?
• What Is Digital Marketing?
- Introduction
- • What Is Digital Marketing?
- • Principles of Digital Marketing
- • Traditional Vs Digital Marketing
- • Digital marketing – Benefits, Distinctions
- • Components of online marketing
- • Digital marketing – Trends, Platforms, Strategy
- • Career opportunities
- • What is domain? How to register Domain?
- • Web Hosting,
- • Types of Web Hosting
- • Websites Vs Portals Vs Blogs
- • Dynamic / Static Websites
Building a Digital Foundation- • Online marketing – planning and success
- • Defining your target market
- • Online marketing measurement
Planning a Web Site for Online Marketing- • Site map, Site components
- • Wireframing
- • Elements of a successful site
- • Home page best practices
Optimizing Web Site for Online Marketing- • Web site platforms
- • Mobile sites
- • All about Domain names
- • Choosing a right hosting company
- • Analyzing the Website
- • Web site maintenance / management
Search Engine Optimization (SEO)- • Introduction to SEO
- • History of Google
- • What is Search Engine? How they work?
- • Types of Search Engines
- • Search Engine Algorithms & Updates
- • Installing WordPress in domain
- • Installing plugins to SEO
- • Keywords – Types, Analysis tools
- • Preparing & analysing keywords
- • Best keyword research tools
- • On page / Off page Optimization
- • Link building strategies
- • Prerelease list
- • Bookmarking sites
- • Blog commenting
- • Google hacking URL technique
- • How Page Ranking is done?
- • Domain authority
- • Reports & SERP management
Search Engine Marketing (SEM)- • Search engine optimization (SEO)
- • Paid search
- • Local search
- • Link building In-depth
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