Best Digital Marketing Institute in ameerpet Hyderabad

APEC Training:

APEC is a global IT training services provider and pioneers in providing comprehensive IT training meeting the latest trends of IT industry in the verticals of Programming using C, C++, Java, .net technologies, Computer Accountancy, Hardware, Networking, Web Designing and Development, Multimedia and Animation, Datawarehousing technologies, ERPs, CRMs, Testing Tools, etc. We offer training in various software courses from basics of computers to the latest cutting–edge technologies.


The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services. 

Career Prospects:

• Digital Marketing Manager
• Content Marketing Manager
• Content Writers
• Inbound Marketing Manager
• Social Media Marketing Experts/Specialists
• Search Engine Marketers
• SEO Executives
• Copy Writers

Syllabus:

Introduction
• What Is Digital Marketing?

• Principles of Digital Marketing
• Digital marketing defined
• Traditional Vs Digital Marketing
• Benefits of Digital marketing
• Distinctions of Digital marketing
• Components of online marketing
• Digital marketing trends, platforms
• Digital Marketing strategy
• Career opportunities
• What is domain?
• How to register Domain
• What is Web Hosting?
• Types of Web Hosting
• Websites Vs Portals Vs Blogs
• Dynamic / Static WebsitesBuilding a Digital Foundation
• Online marketing
• planning and success
• Defining your target market
• Online marketing measurementPlanning a Web Site
  for Online Marketing
• Site map
• Site components
• Wireframing
• Elements of a successful site
• Home page best practicesBuilding / Optimizing Web Site
  for Online Marketing
• Web site platforms
• All about Domain names
• Choosing a right hosting company
• Analyzing the Website
• Web site maintenance
• Web site management
• Mobile sitesSearch Engine Optimization
  (SEO)
• Introduction to SEO
• History of Google
• What is Search Engine?
• Types of Search Engines
• How Search engines work?
• Search Engine Algorithms & Updates
• Installing WordPress in domain
• Installing plugins to SEO• Different types of keywords
• Keywords analysis tools
• Preparing & analysing keywords
• Best keyword research tools
• On page Optimization
• Off page Optimization
• Link building strategies
• Bookmarking sites
• Blog commenting
• Prerelease list
• Google hacking URL technique
• How Page Ranking is done?
• Domain authority
• Reports & SERP management
Search Engine Marketing (SEM)
• Overview SEM
• Search engine optimization (SEO)
• Paid search
• Local search
• Link building In-depth
Google AdWords
• Introduction to Paid Marketing
• Google AdWords account
• lling settings
• pes of Campaigns
• C Campaign Setup
• Groups and Keywords setup
• Bidding strategies
• AdRank
• Quality Score Optimization
• AdWords Ad Formats
• Ad Extensions
• AdWords tools
• AdWords Editor Tool
• Social Media Marketing
• Social media
• Social networking
• Social media marketing defined
• Setting Social objectives
• Creating right profile & settings
• Social Media strategy
• Facebook marketing
• LinkedIn marketing
• Twitter marketing
• Google+ marketing
• Social Media Optimization (SMO)
• Social networking
• Blogging and micro blogging
• Social networking
• Video sharing
• Social shopping and opinions
• Social news & social bookmarking
• Social events, Wikis
• cial media strategy
  Blogging
• To blog or not to blog?
• Blogging success
• Blog content creation ideas
Online Advertising
• Search ads
• Display ads
• Affiliate marketing
• Social media advertising
• Local advertising
• Email advertising
Online marketing strategy
Google Analytics
• Purpose of website analytics
• Tools for website analytics
• Installing Google Analytics
• Basic terminology and KPI’s

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Contact Number: 7671043906

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